Coupang

Complain About Coupang - learn how to file a complaint

An 'F' rating from the Better Business Bureau. That’s what Coupang has. Seriously, their BBB page is a mess, with complaints about delivery nightmares and product problems piling up. And it's not just a few people. Over on Trustpilot, they have a dismal 1.3-star rating from over a thousand reviews, with a staggering 93% of them being just one star. Common complaints consistently flag terrible customer service, issues with returns, and receiving products that aren't what they ordered. If you're stuck in a loop trying to get a straight answer, you're definitely not alone.

Official site: Visit Coupang

Published on 23 Jul, 2025
Olivia Harper, Content Manager
8 min read

Best ways to complain to Coupang

Contact Method Details & Availability Why use this instead...
Help Center / Email Form Available 24/7 via their online help portal. Good for creating a paper trail of your complaint. Best for non-urgent issues.
Coupang App Chat In-app chat, availability may vary. Potentially faster for simple queries if you're already using the app.
Social Media (X/Twitter) Tag them at @Coupang. For public complaints. Companies often respond faster when their reputation is on the line.

⏱️ Estimated Response Times from Coupang After Complaining

Good luck getting a quick reply. It's a waiting game.

Method Expected Wait Time
Phone N/A (No clear US number)
Email / Help Form 2-5 business days, sometimes longer
Chat Varies, can be immediate to hours
App Varies, similar to chat

🔍 Tips to Get a Quicker Response from a Complaint

  • Use their help form during Korean business hours (they are a Korean company).
  • Be extremely clear and concise in your message. Include order numbers, dates, and photos.
  • Mention you've seen their BBB and Trustpilot ratings. Sometimes that gets their attention.

How to Escalate Your Complaint

If Coupang is giving you the silent treatment, it's time to take it to the next level. Don't just give up.

File a Complaint with the Better Business Bureau (BBB) The BBB will forward your complaint to Coupang. The BBB works, but given their 'F' rating, don't hold your breath. Coupang might ignore it, but it adds to the public record of their poor service. You must try to contact Coupang first.

Report them to the Federal Trade Commission (FTC) You can report fraud or bad business practices at ReportFraud.ftc.gov. The FTC doesn't resolve your specific issue, but your report helps them build a case against companies with a pattern of misconduct.

Initiate a Credit Card Chargeback This is often your most powerful tool. Contact your credit card company or bank and explain that the goods were not as described, counterfeit, or never arrived. They will investigate and can reverse the charge. This usually gets a merchant's attention fast.

Email Template to Complain to Coupang

Subject: Urgent: Unresolved Issue with Order #[Your Order Number]

I am writing again to resolve an issue with my recent order. Despite contacting support on [Date], my problem remains unsolved.

On [Date of Order], I ordered [Product Name]. However, [clearly describe the problem, e.g., the item never arrived, it was a counterfeit, it was damaged]. Frankly, the amount of time I've had to spend chasing this down is incredibly frustrating.

To resolve this, I require a full refund of [$Amount] to my original payment method.

If I do not receive a confirmation of this refund within 48 hours, my next step will be to file a chargeback with my credit card company and formalize this complaint with the Better Business Bureau.

Thank you for your prompt attention to this matter.

[Your Name]

Additional Helpful Tips to get Your Complaint Resolved

  • Use Screenshots for Everything: When you fill out their contact form, screenshot the confirmation page. Keep a record of every interaction. You'll need it.
  • Go Public on Social Media: A single tweet or post tagging @Coupang with your order number and a brief, polite description of your issue can sometimes work miracles. Weirdly, public shame is a great motivator.
  • Reference Their Own Policies: If they're violating a stated return or delivery policy on their website, quote it directly in your email. It's harder for them to argue with their own rules.
  • Reddit Tip: One user on Reddit mentioned they only got a response after filing the complaint in both English and Korean using an online translator. It's a long shot, but shows how desperate people get.

Let Pine AI Help Raise the Complaint to Coupang

Tired of sending messages into the void of Coupang's help center, wondering if a real person will ever see it? Sound familiar? It's exhausting. Based on their Trustpilot reviews, you could be waiting forever for a resolution for your missing package or refund request. No joke. Let Pine AI handle the persistent follow-ups. We navigate their system and keep pushing on your behalf, saving you the headache of dealing with a company that has a reputation for ignoring its customers. It's not about fancy tech; it's about getting your problem solved without losing your sanity.

Frequently Asked Questions about Coupang Complaint Filing

What if Coupang doesn't reply?
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Can I escalate my complaint legally?
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Are there lots of people leaving Coupang?
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Is this the right phone number to contact Coupang?
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What's the easiest way to cancel a subscription with Coupang?
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Other ways that I can contact the Coupang?
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Why are there so many complaints about fake products on Coupang?
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Olivia Harper

Olivia Harper

Content Manager

Olivia Harper, a Content Manager with nine years of experience, creates user-focused guides on subscription services. Featured in Digital Consumer Reports, her work simplifies subscription terms and cancellations.

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