Founded in 2012, Cloudinary is a powerful tool for developers, providing cloud-based services to manage images and videos for websites and apps. With everyone trying to build the next viral AI photo app or a lightning-fast e-commerce site, it's no wonder developers use it. But maybe your project is over, or the costs are just adding up. This guide will help you cancel your paid plan without any headaches. Subscriptions range from $99 to over $999, and this guide covers canceling on a Desktop. By canceling, you could save up to $11,988 a year. Let's get it done.
How to Cancel Cloudinary Subscription on Desktop
Canceling Cloudinary isn't really 'canceling' in the traditional sense, unless you plan on deleting your entire account. For most users, it's about downgrading to the free plan to stop the recurring charges. The whole process is done through their web dashboard. It's not too hard, but the options aren't always where you'd expect them to be.
1 Log In to Your Cloudinary Account
First things first, head over to the Cloudinary website and get logged into your account. This is where the magic happens.
2 Navigate to Settings
Once you're in the main dashboard, look for the gear icon in the top-right corner. This is your gateway to the account settings.
3 Open the Billing Tab
On the left-hand side of the settings page, you'll see a menu. Find and click on the Billing tab. Honestly, it took me a second to find it the first time.
4 Click 'Change Plan'
Here you'll see your current subscription details. Look for a button that says Change Plan. This is what you need to click to start the cancellation process.
5 Downgrade to the Free Plan
This is the most important part. You won't see a giant 'Cancel' button. Instead, you need to select the Free plan from the list of available options. Choosing the free plan is how you stop payments.
6 Confirm the Downgrade
Cloudinary will ask you to confirm your choice. You might have to click through a short survey about why you're leaving. Just push through it to finalize the downgrade. Your plan will officially switch to Free at the end of your current billing cycle.
Cancel Cloudinary Subscription with email
Cloudinary prefers you use the self-service dashboard to cancel. However, if you're running into technical issues or have a specific billing question, you can submit a ticket through their support portal at support.cloudinary.com. Just don't expect an immediate response; it typically takes 24-48 hours to hear back.
Before you hit that downgrade button, there are a few things to consider. First, Cloudinary does not offer refunds for partial months. Once you pay, that money is gone. Second, you can't 'pause' your subscription, but downgrading to the free plan is the next best thing. Most importantly, back up your assets. If your stored media is over the free plan's limits (25 GB), you could lose access to it after the downgrade. Don't risk it.
Cloudinary Plans and Pricing 2025
| Plan | Price (per month) | Details |
|---|---|---|
| Free | $0 | Good for small projects. Includes 25 credits, 25 GB of storage, and 25 GB of monthly bandwidth. Basic image and video transformations are included. |
| Plus | $99 | A solid step up for growing applications. Comes with 225 credits, 90 GB of storage, and 90 GB of monthly bandwidth. You also get access to more advanced features and add-ons. |
| Advanced | $249 | For larger-scale applications with higher traffic. Provides 600 credits, 240 GB of storage, and 240 GB of monthly bandwidth. Includes premium support and a wider range of features. |
| Enterprise | Custom Pricing | Tailored for large corporations with specific needs. You have to contact sales for a custom quote, but it includes everything Cloudinary has to offer. |
Frequently Asked Questions about Cloudinary
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Rachel Adams
Technology & Software Editor
Rachel Adams is the Lead Tech & App writer at Pine AI, where she decodes the complexities of the digital software landscape. With over eight years of experience as a software reviewer and tech journalist, her work focuses on the security, usability, and subscription models of popular apps and SaaS platforms. Rachel's insights empower consumers to make informed decisions, avoid predatory billing, and select software that genuinely adds value.
