Salesforce

Complain About Salesforce - File a Complaint Today

It’s not just you. Salesforce is maddeningly complex and expensive. Seriously, their Trustpilot score is a dismal 1.3 stars from over 700 reviews, which says a lot. The Better Business Bureau has also logged 161 complaints against them in the last three years alone. Most people are fed up with the aggressive sales tactics that promise the world and the billing issues that follow once you're locked into a contract. It feels like you need a special degree just to understand your own invoice or get a straight answer from support. It’s a common story. Before you lose your cool on another support call, here’s how to actually get their attention and file a complaint that gets a response. Official site: Visit Salesforce

Last Edited on 06 Aug, 2025
Rachel Adams, Technology & Software Editor
9 min read

Best ways to complain to Salesforce

Getting in touch with Salesforce can feel like you're being intentionally sent in circles. Here’s a breakdown of the best channels, because using the wrong one is a guaranteed dead end.

Contact Method Details & Availability Why use this instead...
Support Portal (Help & Training) Online portal, requires login. Available 24/7 for ticket submission. Best for technical issues. This is their main channel. Use it to get a case number, which is critical for tracking and escalation.
Phone 1-800-667-6389. Availability depends on your support plan. Urgent, system-down issues. Be prepared to verify your identity and support level. This is for when something is truly broken, not for a simple billing question.
Account Executive Your direct sales contact's email or phone. Billing & Contract Disputes. Your AE is motivated by sales and renewals. Use them to apply internal pressure when support is failing on contract or billing issues.
Social Media (X/Twitter) @asksalesforce Public Complaints. Good for getting a fast, initial response, but they will almost always push you back to the official support portal. Use it to make noise.

⏱️ Estimated Response Times from Salesforce After Complaining

Immediate for a robot, but days for a human. It's a real test of patience.

Method Expected Wait Time
Phone 10-45 minutes (to reach a human who can route you)
Email / Support Portal 24-72 hours (for a first response, not a solution)
Chat 5-20 minutes (often with a bot first)
Account Executive 1-3 business days

🔍 Tips to Get a Quicker Response from a Complaint

  • Have Your Org ID Ready: This is the first thing they'll ask for. Have it copied and ready to go.
  • Know Your Support Plan: Your level of support (Standard, Premier, Signature) dictates how quickly they have to respond. Mention it.
  • Be Annoyingly Specific: Don't just say "it's broken." Say "When I click the 'Reports' tab in the Sales Cloud Lightning Experience, I get a 404 error. This started on Tuesday after the update." Attach screenshots.

How to Escalate Your Complaint

If your first attempt gets ignored, don't give up. It's time to escalate. Your first move should be internal. Reply to your existing support ticket and explicitly ask for the case to be escalated to a Tier 2 support manager. State that your issue is unresolved and impacting your business operations. If that fails, loop in your Account Executive. They have a vested interest in keeping you as a client and can often push things internally.

If you're still getting nowhere, take it outside. The Better Business Bureau (BBB) is a solid next step. File a complaint on their website. Salesforce is a huge company, so they have a team that responds to BBB complaints to protect their rating. It works, but prepare to wait. A BBB complaint forces a formal, on-the-record response that a standard support ticket might not get.

Email Template to Complain to Salesforce

Subject: Urgent: Unresolved Issue with Case #[Your Case Number] / Account #[Your Account ID]

Hi Team,

I am writing again to resolve an issue I first reported on [Date]. My original case number is #[Your Case Number], and despite my previous attempts to get help, the problem remains unsolved.

To be clear, the issue is [Clearly and concisely describe the problem, e.g., we are being incorrectly billed for 10 licenses that were deactivated on [Date]]. This error has wasted significant time for my team and is now affecting our budget planning. Frankly, having to chase this down multiple times has been incredibly frustrating.

To resolve this, I need you to correct the invoice #[Invoice Number] and provide a full credit of [$Amount] to our account. I also require written confirmation that the inactive licenses have been removed from our billing cycle moving forward.

If I don't receive a satisfactory response and a corrected invoice within 3 business days, my next step will be to escalate this directly with our Account Executive and file a formal complaint with the Better Business Bureau.

Thank you for your prompt attention to this matter.

[Your Name] [Your Company Name] [Your Account ID]

Additional Helpful Tips to get Your Complaint Resolved

  • Use Their Lingo: When you submit a ticket, use keywords from their own documentation. Mention things like "Lightning Web Components," "Apex code," or "Process Builder flow." It can help get your ticket routed to the right specialist faster.
  • Request a Call: In your email or ticket, say "The issue is complex, please call me at [Your Number] to discuss." It forces them to engage beyond scripted email responses.
  • Leverage the Trailblazer Community: One user on Reddit mentioned they got a faster fix by posting their issue in the public Trailblazer Community. Sometimes another expert user or a Salesforce moderator will jump in with a solution before your official ticket even gets a real response.

Let Pine AI Help Raise the Complaint to Salesforce

Stuck in a Salesforce support loop trying to explain the same billing error for the third time? Sound familiar? It’s exhausting. You have a business to run, and you can't spend hours navigating their complex support portal or re-explaining your case to a new agent every single time. Pine AI handles the persistent back-and-forth for you. We take your complaint and make sure it gets to the right people, following up so you don't have to. No more waiting for a callback that never comes or getting a generic, unhelpful email. Let us handle the headache.

Frequently Asked Questions about Salesforce Complaint Filing

What if Salesforce doesn't reply?
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Rachel Adams

Rachel Adams

Technology & Software Editor

Rachel Adams is the Lead Tech & App writer at Pine AI, where she decodes the complexities of the digital software landscape. With over eight years of experience as a software reviewer and tech journalist, her work focuses on the security, usability, and subscription models of popular apps and SaaS platforms. Rachel's insights empower consumers to make informed decisions, avoid predatory billing, and select software that genuinely adds value.

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