Thinking about cutting ties with WOW!? You're not alone. WOW!, which stands for WideOpenWest, has been providing internet, TV, and phone services since 1996. Many people sign up for a good promotional rate, but then consider cancelling when prices jump or service doesn't meet their needs. There's nothing worse than lagging out of a critical Helldivers 2 mission because your connection dropped again. This guide will help you cancel without the headache. With plans ranging from $30 to over $100, you could save up to $1200 a year by switching. We'll cover how to cancel by phone or what to expect on their website.
How to Cancel WOW Subscription on Phone Call
Let's be real, calling is the main way to cancel WOW!. They don't make it easy to do online. A user on a forum mentioned, 'I had to call twice because the first rep conveniently 'lost connection' when I wouldn't take their new deal.' So, be persistent.
1 Gather Your Account Information
Have your account number, full name, and service address ready. You'll find the account number on your latest bill. Being prepared saves you from scrambling for it later.
2 Call Customer Service
Call WOW! customer service at 1-866-496-9669. Be ready for some wait time. I tried calling mid-afternoon and was on hold for about 20 minutes. Maybe try early in the morning.
3 Navigate to the Retention Department
When you get a representative, they will almost certainly transfer you to the 'retention' or 'loyalty' department. This is where they try to convince you to stay. It's their job.
4 State Your Intent to Cancel
Clearly state that you want to cancel your service. They will offer you new promotions or discounts. If you're set on leaving, just politely but firmly say 'no, thank you, I would still like to cancel.' Repeat it if you have to.
5 Confirm Cancellation and Equipment Return
Before you hang up, ask for a cancellation confirmation number and the date the service will officially end. Also, confirm the exact steps for returning your equipment, like your modem or cable box. Get this in writing if you can, maybe in a follow-up email.
How to Cancel WOW Subscription on Website
You might think you can cancel your WOW! service online through your account. It seems logical, right? Unfortunately, you can't. The website basically just funnels you into making a phone call. It's a bit of a runaround.
1 Log Into Your WOW! Account
Go to the WOW! website and log in to your online account portal. You'll need your username and password.
2 Search for a Cancellation Option
Once you're in, look for sections like 'My Services,' 'Billing,' or 'Account Settings.' You'll probably spend a few minutes clicking around, hoping to find a 'Cancel' button. Spoiler: you won't.
3 Navigate to the Support Page
After finding no cancel button, your next stop is the 'Support' or 'Contact Us' page. This is where they hide the information you actually need.
4 Find the Contact Information
The support page will list options like Live Chat or a phone number. The Live Chat often just tells you to call to cancel anyway. Weirdly, it seems designed to just send you back to the phone. So, you'll end up having to call them after all.
Cancel WOW Subscription with phone
The primary way to cancel is by calling 1-866-496-9669. Customer service is generally available on weekdays from 7:00 AM to 11:45 PM (EST) and on weekends from 8:00 AM to 8:00 PM (EST). Expect to be transferred to a retention specialist who will try to keep you as a customer.
Cancel WOW Subscription with live chat
You can find a Live Chat option on the WOW! support website. However, in most cases, the chat agents are not authorized to process cancellations. They will almost always direct you to call the main customer service phone number. It can be useful for asking questions, but not for the actual cancellation.
Before you cancel, know this: WOW! generally does not offer prorated refunds. If you cancel mid-cycle, you'll likely pay for the entire month. The most important thing is equipment return. You must return your modem, router, and any other hardware to avoid being hit with some pretty expensive fees, sometimes over $100 per device. If you just need a temporary break, ask about their 'Seasonal Suspend' plan, which can be cheaper than cancelling and starting over.
WOW Plans and Pricing 2025
| Plan Name | Typical Download Speed | Starting Price (per month) | Details |
|---|---|---|---|
| Internet 100 | 100 Mbps | ~$30 | Good for basic browsing and streaming on a few devices. Promotional pricing applies. |
| Internet 300 | 300 Mbps | ~$40 | A solid mid-tier option for small families, HD streaming, and some online gaming. |
| Internet 600 | 600 Mbps | ~$50 | Great for multiple users, 4K streaming, and competitive online gaming. |
| Internet 1 Gig | 1 Gbps (1,000 Mbps) | ~$65 | Ideal for heavy internet users, smart homes with many devices, and large file downloads. |
| Internet 1.2 Gig | 1.2 Gbps (1,200 Mbps) | ~$95 | Top-tier speed for power users who need the absolute fastest connection available. |
Frequently Asked Questions about WOW
Can I unsubscribe from WOW! anytime?
Can I get a refund from WOW! if I forgot to cancel?
How do I know my WOW! subscription is cancelled?
How long does it take for WOW! to cancel?
What else should I know before I cancel my WOW! subscription?
How do I raise a complaint to WOW!?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
