Thinking about cutting ties with WOW!? You're not alone. WOW!, which stands for WideOpenWest, has been providing internet, TV, and phone services since 1996. Many people sign up for a good promotional rate, but then consider cancelling when prices jump or service doesn't meet their needs. There's nothing worse than lagging out of a critical Helldivers 2 mission because your connection dropped again. This guide will help you cancel without the headache. With plans ranging from $30 to over $100, you could save up to $1200 a year by switching. We'll cover how to cancel by phone or what to expect on their website.
How to Cancel WOW! on iPhone (iOS)
While you might have the WOW! app on your phone, it's not designed for cancellations. It's a bit frustrating, but you'll have to use it to gather your account info before making the required phone call.
1 Check Your Account in the App
First, open the My WOW! app on your iPhone. This app is mostly for managing your bill and checking for outages, not for cancelling. It's still a good place to start to confirm your account details.
2 Look for Service Details
Tap around in the 'My Account' or 'Billing' sections. You can see your current plan and charges here, which is useful information to have before you call them. You won't find a cancel button, though. They don't make it that easy.
3 Find the Customer Support Number
The app should have a 'Support' or 'Contact Us' section. Find the customer service phone number here and get ready to make a call, because that's almost always the next step.
4 Understand Cancellation Isn't In-App
To be clear, you cannot cancel your WOW! internet or cable service through the iOS app. The app is just for account management. You must call them to terminate your service.
How to Cancel WOW! on Android
The Android app for WOW! is helpful for checking your bill, but that's about it. Don't waste time looking for a 'cancel' button that doesn't exist. Use the app to get your account number, then prepare to call.
1 Open the My WOW! App
Launch the My WOW! app on your Android device. Just like the iPhone version, its main purpose is paying your bill and checking your service status.
2 Review Your Account Information
Navigate to the account or billing summary. Double-check which services you're subscribed to and what your monthly rate is. You'll need this when you talk to a representative.
3 Locate the Contact Information
Search for a 'Contact Us' or 'Help' menu item. The customer service phone number should be listed there. Jot it down or get ready to dial.
4 Accept You Have to Call
The Android app does not have a feature to cancel your service. It's a dead end. The only reliable way to cancel your WOW! subscription is by speaking to a person over the phone.
How to Cancel WOW! on Desktop or Laptop
Cancelling WOW! through their website should be simple, but it rarely is. Many people say the option just isn't there. Your best bet is to log in, grab your account number, and then move on to calling them.
1 Visit the WOW! Website
Open your web browser and go to the official WOW! website (wowway.com). Click on the 'My Account' link, which is usually at the top right of the page.
2 Log In to Your Account Portal
Enter your username and password to access your account dashboard. If you've forgotten your login details, you'll need to go through the password recovery process.
3 Search for a Cancellation Option
Once logged in, look for sections like 'My Services,' 'Manage Plan,' or 'Account Details.' Some users have reported finding a cancellation link, but honestly, it's often missing or buried deep in the settings. Don't be surprised if you can't find it.
4 Prepare to Contact Support
If you can't find a direct cancellation link after a few minutes of searching, your only remaining option is to contact customer support. Their phone number is the most direct route.
Cancel WOW! by Calling Customer Service (The Most Reliable Way)
This is the method that actually works. It's a pain, but it's necessary.
- Prepare Your Information: Have your WOW! account number, the full name on the account, and your service address ready.
- Call WOW! Customer Service: Dial 1-866-496-9669. Be prepared for a potentially long wait time. Calling on a weekday morning is usually your best bet.
- Navigate the Phone Menu: Listen to the automated prompts and select the options for changing or cancelling your service.
- Speak to a Representative: State clearly that you want to cancel all of your WOW! services. They will likely transfer you to a 'retention specialist' whose job is to convince you to stay. Be polite but firm.
- Decline Retention Offers: They will offer you discounts and special promotions. If you are sure you want to cancel, just keep repeating, "Thank you, but I would like to proceed with the cancellation."
- Confirm Cancellation Details: Ask for the exact date your service will end, the amount of your final bill, and instructions for returning any equipment (like modems or cable boxes). Most importantly, ask for a cancellation confirmation number and write it down.
Before You Cancel WOW!: Key Things to Know
- Early Termination Fees (ETFs): If you are on a contract, cancelling early could trigger a hefty fee. Ask the representative if an ETF applies to your account and how much it will be.
- Equipment Returns: You are required to return any equipment you leased from WOW!, such as modems, routers, or TV boxes. They will provide instructions on how to do this. Failure to return equipment on time will result in expensive charges on your final bill. Seriously, don't forget this part.
- Final Bill: Your service is not typically prorated. This means if you cancel in the middle of a billing cycle, you will likely still have to pay for the entire month. Ask for clarification on this to avoid any surprises.
Having Trouble Cancelling Your WOW! Subscription?
It's not just you. Cancelling can be a real headache. Here are a few tips if you're stuck:
- Can't Find the Option Online? You're not crazy. WOW!, like many service providers, makes it difficult to cancel online. The phone call method is your most reliable option.
- Long Hold Times: Try calling early in the morning on a Tuesday or Wednesday. Avoid Mondays and lunch hours, as these are peak call times.
- Aggressive Retention Specialists: Their job is to keep you as a customer. If you feel pressured, just stay calm and firm. Repeat your request to cancel until they process it. You don't have to give a reason.
- Still No Luck? If you are getting nowhere, you can mention that you are considering filing a complaint with the FCC or the Better Business Bureau (BBB). Sometimes this can help move the process along.
Subscription Plans and Pricing (2025)
| Plan Name | Max Download Speed | Starting Price (Per Month) | Details |
|---|---|---|---|
| Internet 100 | 100 Mbps | $20.00 | Good for basic browsing, streaming on 1-2 devices. Price is promotional. |
| Internet 300 | 300 Mbps | $30.00 | Great for small families, multiple HD streams, and some online gaming. |
| Internet 600 | 600 Mbps | $40.00 | Ideal for heavy streaming, large file downloads, and multiple connected devices. |
| 1 Gig Internet | 1 Gbps (1,000 Mbps) | $50.00 | Best for power users, 4K streaming, competitive gaming, and smart homes. |
| 1.2 Gig Internet | 1.2 Gbps (1,200 Mbps) | $60.00 | For households that need the absolute fastest speeds available. |
Note: Prices are promotional for new residential customers and may vary significantly by location. Prices do not include taxes, fees, or equipment rental.
How Pine AI Can Help You Cancel Your WOW! Subscription
Tired of waiting on hold and dealing with retention specialists? Let Pine AI handle it. We'll make the call to WOW! on your behalf, navigate the phone menus, and manage the entire cancellation process for you. Save time and avoid the headache. Connect your account and let us get it done.
Frequently Asked Questions about WOW
Can I unsubscribe from WOW anytime?
Can I get a refund from WOW if I forgot to cancel?
How do I know my WOW subscription is cancelled?
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Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
