ITV, a British TV network founded way back in 1955, runs the streaming service ITVX. Maybe you signed up to watch all the drama on Love Island and now you're done. It happens. With subscription prices ranging from $7.99 to $79.99, you can save up to $79.99 a year by cancelling a service you don't use. This guide covers how to cancel on your desktop, iOS, or Android device without the headache. Let's get that money back in your pocket.
How to Cancel ITV on iPhone (iOS)
If you subscribed to ITVX Premium through the App Store, you have to cancel it through Apple. ITV can't cancel it for you, which is a bit of a pain.
1 Open the Settings App
Find and tap the gray gear icon for Settings on your iPhone's home screen. It's the place where all your device management happens.
2 Tap Your Apple ID
Your name and profile picture are at the very top of the Settings menu. Tap on it to access your Apple ID, iCloud, and media settings.
3 Select Subscriptions
On the Apple ID screen, tap on Subscriptions. You'll see a list of all your active and expired subscriptions tied to your Apple account.
4 Find and Select ITV
Scroll through the list until you find the ITV subscription. Tap on it to open the details and management options.
5 Cancel the Subscription
Tap the Cancel Subscription button, which is usually in red. You'll need to confirm your choice. Your access will continue until the end of the current billing period.
How to Cancel ITV on Android
Canceling on Android is managed through the Google Play Store if that's where you originally signed up. Here’s how to get it done.
1 Open the Google Play Store
Launch the Google Play Store app on your Android device. It's the primary hub for managing your apps and subscriptions.
2 Access Your Profile
Tap on your profile icon, which is located in the top-right corner of the screen. This will open a menu with several account options.
3 Go to Payments & Subscriptions
From the menu, select Payments & subscriptions. This section contains your payment methods, budget history, and active subscriptions.
4 Select Subscriptions
Tap on Subscriptions to see a list of all services you're currently paying for through your Google account.
5 Find ITV and Cancel
Locate ITV in the list and tap on it. Then, tap Cancel subscription and follow the on-screen prompts to confirm. It's pretty straightforward, but make sure you get the confirmation.
How to Cancel ITV on Desktop or Laptop
For those who signed up directly on the ITV website, this is the most direct way to cancel. You'll need your login details.
1 Visit the ITV Website
Open your web browser and navigate to the official ITV or ITVX website. This method only works if you subscribed directly through them.
2 Log In to Your Account
Click the sign-in button and enter your email and password to access your account dashboard.
3 Navigate to Account Settings
Once logged in, find your profile icon or name, usually in the top-right corner. Click on it and look for a link like Manage Account, My Account, or Settings.
4 Find Your Subscription Details
In your account area, locate the Subscription or Billing section. This page should show your current plan, next billing date, and payment method.
5 Cancel Your Subscription
Look for a Cancel Subscription or Manage Plan link. You might have to click through a couple of confirmation screens asking if you're sure. Honestly, I had to click 'confirm' twice before it actually registered.
Having Trouble Cancelling Your ITV Subscription?
It can be frustrating when the cancel button seems to be hiding. If you're stuck, try these steps:
- Check Third-Party Billing: Did you sign up through Amazon Prime Video Channels, Roku, or your TV provider? If so, you must cancel through that specific service, not ITV directly.
- Use a Desktop Browser: Sometimes the mobile site or app can be buggy. Try logging into your ITV account on a computer to access the full account settings.
- Clear Your Cache or Use Incognito: Old data stored in your browser can cause issues. Clear your browser's cache and cookies or try canceling in an incognito/private window.
- Contact Support Directly: If all else fails, it's time to contact ITV's customer support. They can manually process the cancellation for you, but be prepared for a potential wait.
Subscription Plans and Pricing (2025)
| Plan | Price (USD) | Details |
|---|---|---|
| ITVX (Free) | $0.00/month | Watch thousands of hours of content with ads. Access is limited to a portion of the full library. |
| ITVX Premium | ~$7.99/month | Ad-free viewing, access to the complete ITVX and BritBox library, and the ability to download shows for offline viewing. |
How Pine AI Can Help You Cancel Your ITV Subscription
Tired of navigating confusing menus just to cancel a subscription? Let Pine AI handle it. We securely connect to your services and cancel them on your behalf. No more wasted time or frustration. Just link your account, and we'll take care of the rest, saving you time and money.
Frequently Asked Questions about ITV
Can I unsubscribe from ITV anytime?
Can I get a refund from ITV if I forgot to cancel?
How do I know my ITV subscription is cancelled?
How long does it take for ITV to cancel?
What else should I know before I cancel my ITV subscription?
How do I raise a complaint to ITV?
How does Pine AI work with ITV to cancel my subscription?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
