Willow, founded in 2014, is the company behind that futuristic, wearable breast pump you've probably seen everywhere. Their main subscription is for the special spill-proof milk bags that go with it. It's a lifesaver for many, but sometimes you just have too many bags or are done with your pumping journey. With plans that can run from $29.99 to over $80, you can save up to $360 a year by canceling a subscription you no longer need. This guide covers canceling on your desktop, iOS, or Android device. Honestly, with all the talk about new celebrity moms, you'd think someone would have made the subscription part less of a headache.
How to Cancel Willow Subscription on Desktop
Canceling on a computer is probably the most direct way. You'll need your login info and a bit of patience, as the cancel button isn't always in the most obvious spot.
1 Log Into Your Account
Go to the Willow website and log into your account. The login button is usually at the top right of the page.
2 Find Your Subscription Settings
Once you're in, find the 'My Account' or profile section. This part can be tricky. I had to look around for a minute before I found the 'Manage Subscription' link under my profile settings.
3 Locate the Cancel Link
Inside the subscription management area, you should see your active plan. Look for a button or link that says 'Cancel Subscription'. It might be small, so keep your eyes peeled.
4 Confirm Your Cancellation
They'll likely ask you why you're leaving and might offer you a discount to stay. Just click through the prompts until you get a final confirmation message. Don't close the page until you see 'Your subscription has been cancelled'.
How to Cancel Willow Subscription on iOS
If you signed up for Willow through the Apple App Store, your subscription is managed by Apple. The process is pretty standard, but you have to do it through your phone's settings, not the Willow app itself.
1 Open iPhone Settings
Forget the Willow app. You need to open the main Settings app on your iPhone or iPad.
2 Tap Your Apple ID
Tap on your name and Apple ID banner right at the top of the Settings screen.
3 Go to Subscriptions
From the list, select Subscriptions. This will show you all active and expired subscriptions tied to your Apple account.
4 Select the Willow Subscription
Find and tap on the Willow subscription from the list. If you don't see it, you may have subscribed directly on their website.
5 Tap 'Cancel Subscription'
Tap the Cancel Subscription button and confirm your choice. Your subscription will end on the date shown on the screen.
How to Cancel Willow Subscription on Android
For Android users who subscribed via the Google Play Store, the cancellation process is handled there. It's straightforward, but you have to remember to go through the Play Store, not the Willow app.
1 Open the Google Play Store
Open the Google Play Store app on your Android device.
2 Tap Your Profile Icon
Tap on your profile icon, which is usually in the top-right corner of the screen.
3 Select 'Payments & subscriptions'
In the menu that pops up, tap on Payments & subscriptions.
4 Tap 'Subscriptions'
Next, tap on Subscriptions to see all your active subscriptions managed by Google Play.
5 Find Willow and Cancel
Find the Willow subscription in the list and tap on it. Then, tap Cancel subscription and follow the final prompts to confirm.
Cancel Willow Subscription with phone
You can call Willow's support team at 1-888-945-5693. They are available Monday to Friday, from 7 a.m. to 6 p.m. Pacific Time. Be prepared for a potential wait. One user mentioned, 'I was on hold for 15 minutes just to ask a simple question.' So, maybe grab a snack before you call.
Cancel Willow Subscription with email
Willow uses a contact form on their website instead of a direct email address. You can find it on their 'Contact Us' or support page. Expect a response within 1-2 business days. It's not instant, so don't use this method if your renewal is tomorrow.
Before you cancel, know this. Willow will keep your account info on file, but your automatic shipments will stop. You won't get a refund if you cancel in the middle of a billing cycle, which is a real pain. You'll just have access until the period you paid for ends. Also, they don't have a 'pause' feature, so it's all or nothing.
Willow Plans and Pricing 2025
| Plan Name | Price (per shipment) | Details |
|---|---|---|
| Monthly Bag Subscription | $29.99 | Includes 48x 4 oz. spill-proof milk bags. Billed and shipped every month. Good for regular pumpers. |
| Quarterly Bag Subscription | $84.99 | Includes 144x 4 oz. spill-proof milk bags. Billed and shipped every 3 months. A slight discount for buying in bulk. |
Frequently Asked Questions about Willow
Can I unsubscribe from Willow anytime?
Can I get a refund from Willow if I forgot to cancel?
How do I know my Willow subscription is cancelled?
How long does it take for Willow to cancel?
What else should I know before I cancel my Willow subscription?
How do I raise a complaint to Willow?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
