Willow, founded in 2014, is the company behind that futuristic, wearable breast pump you've probably seen everywhere. Their main subscription is for the special spill-proof milk bags that go with it. It's a lifesaver for many, but sometimes you just have too many bags or are done with your pumping journey. With plans that can run from $29.99 to over $80, you can save up to $360 a year by canceling a subscription you no longer need. This guide covers canceling on your desktop, iOS, or Android device. Honestly, with all the talk about new celebrity moms, you'd think someone would have made the subscription part less of a headache.
How to Cancel Willow on iPhone (iOS)
If you signed up for Willow through their iOS app, your subscription is managed by Apple, not directly by Willow. You'll need to cancel it through your iPhone settings.
1 Open the Settings App
Find and tap the gray gear icon on your iPhone's home screen to open Settings.
2 Tap Your Apple ID
Your name and profile picture are at the very top of the Settings menu. Tap on it to access your Apple ID, iCloud, and other settings.
3 Select Subscriptions
On the Apple ID screen, tap on the Subscriptions option. This will show you all active and expired subscriptions linked to your Apple account.
4 Find and Cancel Willow
Scroll through the list to find your Willow subscription. Tap on it, then select Cancel Subscription. You'll have to confirm your choice, and that's it. Weirdly, the button can sometimes be hard to spot.
How to Cancel Willow on Android
For Android users who subscribed via the Willow app, your billing is handled through the Google Play Store. Here’s how to stop it.
1 Open the Google Play Store
Launch the Google Play Store app on your Android device. It's the primary place for managing app-based subscriptions.
2 Access Your Profile
Tap on your profile icon, which is usually in the top-right corner of the screen.
3 Go to Payments & Subscriptions
From the menu that appears, select Payments & subscriptions. Then, tap on Subscriptions to see a list of all your active services.
4 Locate and Cancel Willow
Find Willow in the list and tap on it. At the bottom of the screen, you'll see an option to Cancel subscription. Follow the on-screen instructions to confirm the cancellation.
How to Cancel Willow on Desktop or Laptop
This is the most common method, especially if you signed up directly on their website. It's usually the most reliable way to cancel.
1 Visit the Official Willow Website
Open your web browser and go to the official Willow website, which is onewillow.com. This is the most direct way to manage your account.
2 Log In to Your Account
Click the account or login icon, usually located at the top right of the homepage. Enter your email and password to access your account dashboard.
3 Navigate to Your Subscription Settings
Once logged in, look for a section named My Account, Manage Subscription, or something similar. It can sometimes be buried in the account settings, which is a bit of a pain.
4 Find the Cancel Option
Within your subscription details, there should be an option to Cancel Subscription or Turn Off Auto-Renewal. Click this link and follow the prompts. They might ask you for a reason you're leaving.
5 Confirm Your Cancellation
Complete the final confirmation steps. You should receive an email confirming that your subscription has been successfully cancelled. If you don't get one, check your account page again to be sure.
Cancel Willow by Contacting Support
If you're stuck and can't cancel online, your next best option is to contact Willow's customer support team directly.
You can typically find a Contact Us or Help link at the bottom of their website. They usually offer:
- Email Support: Send a message detailing your request to cancel. Include your account information to speed things up. Expect a response within 1-2 business days.
- Phone Support: If a phone number is available, calling them can be faster. Be prepared with your account details before you call.
Before You Cancel: What You Should Know
- Check Your Next Billing Date: Make sure to cancel at least 48 hours before your renewal date to avoid being charged for the next cycle.
- No Prorated Refunds: Willow, like most subscription services, does not offer refunds for partial months. If you cancel, you'll retain access until the end of your current paid period.
- App Functionality: Cancelling a subscription might limit certain features within the Willow app, but your historical pumping data should remain accessible in your account.
- Pausing Your Subscription: Check your account settings to see if they offer a 'pause' option. This could be a good alternative if you just need a temporary break from shipments.
Having Trouble Cancelling Your Willow Subscription?
It can be frustrating when you can't find the cancel button. Here are a few things to try:
- Check Where You Subscribed: The biggest issue is not knowing how you signed up. If you can't cancel on the website, it's almost certainly because you subscribed through the Apple App Store or Google Play Store. You must cancel it there.
- Use a Desktop Browser: Some websites make it intentionally difficult to cancel on a mobile device. Try logging in from a computer or laptop.
- Try Incognito Mode: Your browser's cache can sometimes cause issues. Open an incognito or private window and try logging in and cancelling again.
- Contact Support Directly: When all else fails, reach out to their customer service. They are required to help you cancel your subscription.
Subscription Plans and Pricing (2025)
| Plan | Price (One-Time) | Recurring Costs | Details |
|---|---|---|---|
| Willow Go™ Pump Kit | $349.99 | Optional | A hospital-grade suction, app-connected, in-bra wearable pump. Requires separate purchase of milk bags or containers. |
| Willow 3.0 Pump Kit | $499.99 | Optional | The original spill-proof, in-bra pump with self-sealing milk bags. Offers more flexibility in movement. |
| Milk Bags (Monthly) | $29.99 | Yes | A recurring subscription for 48 self-sealing, 4 oz. milk bags for the Willow 3.0 pump. |
| Reusable Containers (Set) | $49.99 | No | A one-time purchase of two reusable 4 oz. milk containers. Dishwasher safe. |
How Pine AI Can Help You Cancel Your Willow Subscription
Tired of navigating confusing menus just to cancel a subscription? Pine AI handles it for you. We securely access your account, process the cancellation, and send you confirmation. Let us deal with the hassle so you can save time and avoid another charge.
Frequently Asked Questions about Willow
Can I unsubscribe from Willow anytime?
Can I get a refund from Willow if I forgot to cancel?
How do I know my Willow subscription is cancelled?
How long does it take for Willow to cancel?
What else should I know before I cancel my Willow subscription?
How do I raise a complaint to Willow?
How does Pine AI work with Willow to cancel my subscription?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
