Fresh Direct has been delivering groceries in the New York City area since 1999, becoming a go-to for anyone trying to avoid crowded stores. But maybe that DeliveryPass subscription isn't worth it anymore. With everyone on TikTok talking about 'loud budgeting,' that annual fee might be better spent elsewhere. This guide covers canceling on your desktop or mobile device. Your DeliveryPass costs between $79 and $129, so canceling could save you up to $129 a year. It's one of those things where you sign up for convenience, and then suddenly realize you've been paying for a year without even noticing the charge on your credit card.
How to Cancel Fresh Direct Subscription on Desktop
Canceling on your computer is probably the most straightforward way. You just need to find the right menu, which can sometimes feel a bit hidden. Just follow these steps.
1 Log In to Your Account
Go to the Fresh Direct website and click the Sign In button at the top right corner. Enter your email and password.
2 Navigate to 'Your Account'
Once you're logged in, find your name at the top of the page and click on it. A dropdown menu will appear. Select Your Account from the list.
3 Find the DeliveryPass Section
In the account menu, look for the DeliveryPass section. It should show your current plan details. Click on the link that says Manage Your Subscription.
4 Select 'Cancel Subscription'
This is the important part. You should see an option to Cancel Subscription or Turn Off Auto-Renewal. Click it. They might ask you why you're leaving. You can skip this if you want.
5 Confirm Your Cancellation
Follow any final prompts to confirm the cancellation. You should see a confirmation message on the screen and also get an email. I had to click confirm twice before it registered, so make sure you see that final 'You are cancelled' message.
How to Cancel Fresh Direct Subscription on Mobile
The process on the mobile app is almost identical to the desktop version. You aren't redirected to your phone's App Store or Google Play subscriptions, you cancel directly in the Fresh Direct app.
1 Open the App and Go to 'Account'
Open the Fresh Direct app on your iOS or Android device. Tap the Account icon, which is usually at the bottom right of the screen.
2 Tap on 'DeliveryPass'
In the Account menu, find and tap on DeliveryPass. This will take you to a screen showing your current subscription status.
3 Select 'Manage Your Subscription'
Look for a button or link that says Manage Your Subscription. Weirdly, this looked exactly the same on my iPhone as it did on the desktop site, which was a pleasant surprise.
4 Tap to Cancel
Tap the Cancel Subscription option. The app will ask you to confirm your choice. Go ahead and confirm it.
5 Confirm the Cancellation
Make sure you get a confirmation screen in the app. It's also a good idea to check your email for a cancellation notice just to be safe. Done.
Cancel Fresh Direct Subscription with phone
You can call Fresh Direct customer service at (866) 283-7374. They are typically available from 6:30 AM to 12:30 AM ET, seven days a week. Be prepared for a potential wait, especially during peak grocery shopping hours. Tell the representative you want to cancel your DeliveryPass subscription.
Cancel Fresh Direct Subscription with email
Fresh Direct uses a contact form on their website instead of a direct support email. Go to their Contact Us page, fill out the form, and state clearly that you want to cancel your DeliveryPass. You can typically expect a response within 24 to 48 hours.
Before you cancel, know this. Fresh Direct will not give you a refund for your DeliveryPass fee, even if you cancel a day after it renews. Your cancellation simply stops the next automatic renewal. Also, canceling your DeliveryPass does not delete your Fresh Direct account. You can still order groceries, but you'll have to pay the standard delivery fee for each order.
Fresh Direct Plans and Pricing 2025
| Plan | Price | Details |
|---|---|---|
| 6-Month DeliveryPass | $79 | Unlimited free deliveries on orders over $30, exclusive savings, and the ability to reserve a timeslot. Billed every six months. |
| Annual DeliveryPass | $129 | Same benefits as the 6-month plan, including unlimited free deliveries and reserved timeslots, but at a better yearly value. Billed once a year. |
Frequently Asked Questions about Fresh Direct
Can I unsubscribe from Fresh Direct anytime?
Can I get a refund from Fresh Direct if I forgot to cancel?
How do I know my Fresh Direct subscription is cancelled?
How long does it take for Fresh Direct to cancel?
What else should I know before I cancel my Fresh Direct subscription?
How do I raise a complaint to Fresh Direct?
Olivia Harper
Content Manager
Olivia Harper, a Content Manager with nine years of experience, creates user-focused guides on subscription services. Featured in Digital Consumer Reports, her work simplifies subscription terms and cancellations.
