Can I unsubscribe from NOW TV anytime?

Yes, you can cancel your NOW TV subscription at any time without a penalty. Your access will continue until the end of your current paid month, but it won't renew after that.

Can I get a refund from NOW TV if I forgot to cancel?

Almost certainly not. Like most streaming services, NOW TV doesn't offer refunds if you forget to cancel before your renewal date. Their policy is pretty strict on this.

How do I know my NOW TV subscription is cancelled?

You should get a confirmation email saying your membership is cancelled. You can also log back into your 'NOW Membership' page, where the status should say 'Cancelled' or show a restart date.

How long does it take for NOW TV to cancel?

The cancellation itself is instant. However, your service will remain active until the end of your current billing period. So, you can still watch everything until the date you've paid up to.

What else should I know before I cancel my NOW TV subscription?

The most important thing is to remember where you signed up. If you subscribed through a third party like Apple, Google, or even your internet provider, you must cancel through them directly.

How do I raise a complaint to NOW TV?

Your best bet is to use the Live Chat feature on their website's help section. It's usually the most direct way to speak with someone and log your complaint.

How to Cancel Your NOW TV Subscription (2025)

NOW TV, established in 2012, brings entertainment to your screens, but that $20 monthly fee might not fit your budget anymore. You could save up to $240 a year by cancelling. Available on iOS, Android, and desktop, the service has a rough 1.4-star rating on Trustpilot, with users raging about "impossible cancellation loops" and billing errors. It is giving the same chaotic energy as the House of the Dragon finale. With complaints about technical outages spiking on Pissed Consumer, you are not alone in wanting out. Visit NOW TV. Whether it is the ads or the glitchy app, here is how to cancel.

Last Edited on 20 Dec, 2025

Chloe Anne-Bennett, Streaming & Entertainment Editor

7 min read

How to Cancel NOW TV on iPhone (iOS)

If you subscribed via the App Store, Apple handles the billing. You cannot cancel inside the NOW TV app itself.

1 Open Settings

Tap the Settings gear icon on your home screen. It is usually on the first page.

2 Tap Your Name

Hit your Apple ID banner at the very top of the menu.

3 Navigate to Subscriptions

Tap Subscriptions and wait a second for the list to load.

4 Select NOW TV

Find NOW TV in your active list. If it is not there, you likely signed up directly through their website.

5 Cancel Subscription

Tap Cancel Subscription and confirm your choice. You will keep access until the billing cycle ends.

How to Cancel NOW TV on Android

Google Play billing is slightly different but just as annoying if you forget the steps.

1 Open Play Store

Launch the Google Play Store app on your device.

2 Access Profile

Tap your profile picture located in the top right corner.

3 Go to Payments

Select Payments & subscriptions, then tap on Subscriptions.

4 Locate NOW TV

Find NOW TV in the list of active apps.

5 Cancel It

Tap Cancel subscription. Follow the on-screen prompts to finalize it.

How to Cancel NOW TV on Desktop

This is usually the most reliable method. We tested it, and it works better than the mobile web view.

1 Log In

Go to the NOW TV website and log in to your account.

2 Go to My Account

Click on My Account or the person icon in the top corner.

3 Manage Membership

Select Manage Account or Memberships from the dropdown menu.

4 Start Cancellation

Click Cancel Membership next to the pass you want to drop.

5 Confirm Cancellation

They will try to keep you with offers. Keep clicking I still want to cancel until you see the confirmation screen.

Having Trouble Cancelling Your NOW TV Subscription?

Sometimes the button just isn't there. Here is what to do:

Check Third-Party Billing: If you pay via Xfinity, Amazon, or Apple, the cancel button won't be on the NOW TV site. You must go to that specific provider to cancel.
Desktop is King: The mobile site is glitchy. Log in from a laptop or desktop computer for a smoother experience.
Clear Cache: Sometimes the "Cancel" button literally disappears due to browser errors. Clear your browser cache or use Incognito mode.
Chat Support: If all else fails, hit up their live chat. Just be prepared for a wait.

Subscription Plans and Pricing (2025)

Plan	Price (Monthly)	Details
NOW TV (Standard)	$20.00	Includes Peacock Premium, Hallmark, and live channels.
Boost Add-on	+$6.00	Ad-free streaming and HD quality.
Sports Membership	Varies	Often sold as a separate pass or bundle.

How Pine AI Can Help You Cancel Your NOW TV Subscription

Streaming prices are climbing in 2025, and keeping track of every $20 charge is a headache. Pine AI simplifies this mess.

Step 1: Let's get started to cancel NOW TV Simply tell us that you want to cancel your subscription with NOW TV, we'll ask for some account details to get started.

Step 2: Pine gets to work We navigate the confusing clicks, wait on hold, and handle the awkward conversations to ensure it's actually cancelled. We don't just suggest it; we finish it.

Step 3: You're free from NOW TV The payments stop and you get your time back. No "retention offers," no run-around, just a confirmed "one-and-done" result.

Frequently Asked Questions about NOW TV

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Chloe Anne-Bennett

Streaming & Entertainment Editor

Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.