Can I unsubscribe from NOW TV anytime?

Yes, you can cancel your NOW TV subscription at any time without a penalty. Your access will continue until the end of your current paid month, but it won't renew after that.

Can I get a refund from NOW TV if I forgot to cancel?

Almost certainly not. Like most streaming services, NOW TV doesn't offer refunds if you forget to cancel before your renewal date. Their policy is pretty strict on this.

How do I know my NOW TV subscription is cancelled?

You should get a confirmation email saying your membership is cancelled. You can also log back into your 'NOW Membership' page, where the status should say 'Cancelled' or show a restart date.

How long does it take for NOW TV to cancel?

The cancellation itself is instant. However, your service will remain active until the end of your current billing period. So, you can still watch everything until the date you've paid up to.

What else should I know before I cancel my NOW TV subscription?

The most important thing is to remember where you signed up. If you subscribed through a third party like Apple, Google, or even your internet provider, you must cancel through them directly.

How do I raise a complaint to NOW TV?

Your best bet is to use the Live Chat feature on their website's help section. It's usually the most direct way to speak with someone and log your complaint.

How to Cancel Your NOW TV Subscription (2025)

So, it's time to cancel NOW TV. Launched back in 2012 by Sky, this streaming service lets you buy monthly 'passes' for movies, shows, and sports without a long-term contract. Maybe you signed up just to watch House of the Dragon and now you're done with Westeros. It happens. With plans ranging from $9.99 to $34.99, those monthly charges can add up, and cancelling could save you up to $180 a year. This guide covers how to cancel on desktop, iOS, and Android so you can stop the charges without the headache.

Last Edited on 13 Oct, 2025

Chloe Anne-Bennett, Streaming & Entertainment Editor

7 min read

How to Cancel NOW TV on iPhone (iOS)

If you subscribed to NOW TV directly through the Apple App Store, you have to cancel it through Apple, not the NOW TV website. It's a common trip-up.

1 Open the Settings App

Find and tap the gray Settings icon on your iPhone's home screen. This is where all your Apple-level subscriptions are managed, which is a bit confusing if you signed up elsewhere.

2 Tap Your Apple ID

Your name and profile picture are at the very top of the Settings menu. Tap on it to access your Apple ID, iCloud, and other account settings.

3 Select Subscriptions

On the next screen, tap on Subscriptions. You'll see a list of all active and expired subscriptions linked to your Apple account. It can be a surprisingly long list.

4 Find and Cancel NOW TV

Scroll through the list to find your NOW TV subscription. Tap on it, and then select Cancel Subscription. You'll have to confirm your choice, and then you're done. Apple will send a confirmation email.

How to Cancel NOW TV on Android

Cancelling on Android is straightforward, but only if you originally subscribed through the Google Play Store. If you signed up on their website, you'll need to use the desktop method below.

1 Open the Google Play Store

Launch the Google Play Store app on your Android device. Make sure you're signed into the correct Google account that you used to subscribe.

2 Access Your Subscriptions

Tap on your profile icon in the top-right corner. From the menu that appears, select Payments & subscriptions.

3 Select 'Subscriptions'

On the next screen, you'll see an option for Subscriptions. Tap it to view all the services you're currently paying for through Google Play.

4 Locate and Cancel NOW TV

Find NOW TV in your list of active subscriptions and tap on it. At the bottom of the screen, you'll see an option to Cancel subscription. Follow the on-screen prompts to confirm the cancellation.

How to Cancel NOW TV on Desktop or Laptop

This is the method for anyone who signed up directly on the NOW TV website, which applies to most users. Honestly, I had to click through three different 'Are you sure?' pages before it finally let me go.

1 Go to the NOW TV Website and Log In

Open your web browser and navigate to the NOW TV website. Click the Sign In button and enter your credentials. This is the most common way to cancel.

2 Navigate to 'My Account'

Once you're logged in, find and click on My Account in the top-right corner of the page. This will take you to your account dashboard.

3 Find Your Memberships

In the 'My Account' section, look for a tab or link called NOW Membership or something similar. This area shows all your active passes, like Cinema, Entertainment, or Sports.

4 Cancel Your Desired Membership

Next to each active membership, there should be a Cancel button. Click it for the one you want to end. Be prepared, they will likely show you a few offers to try and convince you to stay. Just keep clicking cancel until you get a confirmation.

5 Check for a Confirmation Email

After you've successfully cancelled, NOW TV should send a confirmation email. Don't just assume it worked. Keep this email as proof in case any future charges appear.

Cancel by Live Chat

If the online cancellation process isn't working, you can try contacting their support team via live chat.

Go to the NOW TV Help Centre.
Search for a relevant topic like 'cancel membership'.
Look for a button or link that says 'Live Chat' or 'Contact Us'. It can sometimes be buried at the bottom of an article.
Be ready with your account details, including your registered email address and payment information. The wait times can vary, so maybe have something else to do while you wait.

Before You Cancel: What You Should Know

Refunds Are Unlikely: NOW TV's terms state they do not offer refunds for partially used membership periods. If your renewal date just passed, you've likely already paid for the next month.
You Can Pause Instead: For some memberships (like Cinema or Entertainment), NOW TV offers a 'pause' feature for up to 6 months. They'll probably offer this to you during the cancellation process. It can be a good option if you just need a break.
Your Account Stays Active: Cancelling a membership doesn't delete your NOW TV account. You can still log in and restart your memberships later without creating a new account.

Having Trouble Cancelling Your NOW TV Subscription?

It can be frustrating when you can't find the cancel button. Here are a few things to try:

Check Third-Party Billing: Did you sign up through your phone's app store (Apple or Google) or a provider like BT? If so, you must cancel through them, not the NOW TV website.
Use a Desktop Browser: Mobile websites can sometimes be buggy or hide options. Try logging into your account on a laptop or desktop computer. This seems to solve the problem for a lot of people.
Clear Your Cache or Use Incognito: Sometimes, old website data can cause issues. Clear your browser's cache and cookies or try using an incognito/private window to log in and cancel.
Contact Support Directly: If all else fails, use the live chat feature in their Help Centre. Tell them you want to cancel, and they should be able to process it for you manually. Just be firm about it.

Subscription Plans and Pricing (2025)

Membership	Monthly Price (USD)	Details
Entertainment	$9.99	Access to Sky channels like Sky Max, Sky Atlantic, and various kids' channels. Includes on-demand box sets.
Cinema	$9.99	Over 1,000 movies on demand, including Sky Cinema premieres.
Sports	$34.99	Live access to all 11 Sky Sports channels. Perfect for Premier League, F1, and more.
Sports Day	$11.99	A one-time pass for 24 hours of access to all Sky Sports channels.
Hayu	$4.99	Thousands of episodes of reality TV shows, mostly from the US.
NOW Boost	$6.00	An add-on for any plan. Provides Full HD (1080p), Ad-Free streaming, and Surround Sound.

How Pine AI Can Help You Cancel Your NOW TV Subscription

Tired of navigating confusing menus and retention offers? Let Pine AI handle it. We can cancel your NOW TV subscription for you, quickly and securely. Just connect your account, and we'll take care of the rest, saving you time and preventing any future unwanted charges. It's the stress-free way to manage your subscriptions.