So, it's time to cancel NOW TV. Launched back in 2012 by Sky, this streaming service lets you buy monthly 'passes' for movies, shows, and sports without a long-term contract. Maybe you signed up just to watch House of the Dragon and now you're done with Westeros. It happens. With plans ranging from $9.99 to $34.99, those monthly charges can add up, and cancelling could save you up to $180 a year. This guide covers how to cancel on desktop, iOS, and Android so you can stop the charges without the headache.
How to Cancel NOW TV Subscription on Desktop
This is the most direct way to cancel. It's best done on a computer since the mobile website can be a bit clunky. Be prepared for them to try and keep you with special offers. Just power through.
1 Log In to Your Account
Head over to the NOW TV website and log into your account. The login button is usually at the top right.
2 Go to NOW Membership
Once you're in, find your way to My Account and then click on NOW Membership. This is where all your active passes are listed. Weirdly, a friend mentioned this page wouldn't load on Chrome, but it worked fine on Firefox. So maybe try a different browser if you hit a wall.
3 Select the Membership to Cancel
You'll see your active memberships, like Entertainment or Cinema. Find the one you want to get rid of and hit the Cancel button next to it.
4 Follow the Cancellation Prompts
This is where it gets a little annoying. NOW TV will likely present you with a few special offers to try and convince you to stay. Just ignore them and keep looking for the 'I still want to cancel' or similar button. Honestly, I had to click through three different screens to get to the end.
5 Confirm Your Cancellation
After you've navigated the maze of retention offers, you'll get to a final confirmation screen. Make sure you click the final Cancel button. You should get an email confirming it shortly after.
How to Cancel NOW TV Subscription on iOS
Did you sign up through the App Store? If so, you can't cancel on the NOW TV website. You have to go through Apple. It's a strict rule.
1 Open Settings
On your iPhone or iPad, open the Settings app.
2 Tap Your Apple ID
Tap on your name and Apple ID at the very top of the screen.
3 Select Subscriptions
Find and tap on the Subscriptions menu item.
4 Find Your NOW TV Subscription
You'll see a list of all your active app subscriptions. Find NOW TV in the list and tap on it.
5 Tap 'Cancel Subscription'
Tap the Cancel Subscription button and confirm your choice. That's it. Apple will handle the rest.
How to Cancel NOW TV Subscription on Android
Just like with Apple, if you subscribed using your Google Play account, you must cancel it there. The NOW TV app and website won't have the option.
1 Open the Play Store
Open the Google Play Store app on your Android device.
2 Tap Your Profile Icon
Tap on your profile icon in the top-right corner to open the menu.
3 Go to Payments & subscriptions
From the menu, select Payments & subscriptions.
4 Tap Subscriptions
Tap on Subscriptions to see all the services you're paying for through Google Play.
5 Find NOW TV and Cancel
Find NOW TV in the list, tap on it, and then select Cancel subscription. Follow any final prompts to confirm.
Cancel NOW TV Subscription with Live Chat
If the website is failing or you're stuck in a cancellation loop, using their Live Chat is your best escape hatch. You can usually find it in the 'Help' or 'Contact Us' section of their site. Be prepared for a bit of a wait, especially during peak hours. One user on Reddit said, 'Their cancellation process is designed to make you give up. They offer you a discount, then another, then a final one. Just keep clicking cancel!'
Before you cancel, know this. NOW TV will not give you a refund if you cancel partway through a month. Your access will continue until your next billing date, and then it will stop. The good news is you can often 'pause' the Entertainment and Cinema memberships for up to 6 months, which is a decent option if you think you might come back. Your account data isn't deleted, you just lose access to the paid content.
NOW TV Plans and Pricing 2025
| Plan | Monthly Price (USD) | Details |
|---|---|---|
| Entertainment Pass | $9.99 | Access to TV channels like Sky Max and Sky Atlantic (HBO content). Includes 720p video and allows streaming on 1 device. |
| Cinema Pass | $14.99 | All the Sky Cinema channels with on-demand movies. Includes 720p video and allows streaming on 1 device. |
| Sports Pass | $34.99 | Live access to all 11 Sky Sports channels. Includes 720p video and allows streaming on 1 device. |
| NOW Boost | +$5.00 | An add-on for any pass. Upgrades video to 1080p Full HD, provides surround sound, removes ads, and allows streaming on 3 devices at once. |
Frequently Asked Questions about NOW TV
Can I unsubscribe from NOW TV anytime?
Can I get a refund from NOW TV if I forgot to cancel?
How do I know my NOW TV subscription is cancelled?
How long does it take for NOW TV to cancel?
What else should I know before I cancel my NOW TV subscription?
How do I raise a complaint to NOW TV?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
