Roku, which started way back in 2002, is the company behind those popular streaming sticks and TVs that give you access to, well, everything. It's the gateway, not the content itself. Maybe you're just tired of staring at the purple 'Roku City' screensaver and want to trim your budget. Subscriptions billed through Roku can range from $4.99 to over $74.99 a month, depending on how many services you've added. This guide covers canceling on your Desktop or Roku Device. By cutting just a few unused channels, you could save up to $500 a year. Let's get it done.
How to Cancel Roku on Desktop or Laptop
This is the most reliable way to cancel any subscription billed directly through Roku. It avoids any app glitches or TV interface issues.
1 Go to the Roku Website
Open your web browser and navigate to my.roku.com. This is the official portal for managing your account, not the main Roku homepage.
2 Sign In to Your Account
Enter the email address and password associated with your Roku account. If you've forgotten it, now is the time to use the 'Forgot password?' link.
3 Navigate to Subscriptions
Once you're logged in, scroll down and click on 'Manage your subscriptions'. This will take you to a page listing all the services you're billed for through Roku.
4 Select the Subscription to Cancel
Find the specific channel or premium subscription you want to get rid of. It's weird, but sometimes the list isn't in alphabetical order. Next to the active subscription, you will see an option to 'Unsubscribe' or 'Cancel'.
5 Confirm the Cancellation
Roku will ask you to confirm your choice. Select a cancellation reason (if you want) and click the final confirmation button. You'll retain access to the service until the end of the current billing period.
How to Cancel Roku from Your TV
If you're already on the couch, you can cancel directly from your Roku streaming player or Roku TV. It's pretty straightforward.
1 Press the Home Button
Grab your Roku remote and press the Home button (the one that looks like a little house) to go to your main channel grid.
2 Highlight the Channel App
Using the directional pad on your remote, navigate to the channel you want to cancel. Do not open the channel, just highlight its icon.
3 Press the Star Button (*)
With the channel highlighted, press the Star (*) button on your remote. This opens up the options menu for that specific channel.
4 Select 'Manage Subscription'
From the options menu, select 'Manage subscription'. This will show you details about your renewal date and give you cancellation options.
5 Choose 'Cancel Subscription'
Select 'Cancel subscription' and follow the on-screen prompts. It will ask you to confirm one more time. Once done, your subscription is set to expire at the end of your billing cycle.
How to Cancel Roku on iPhone (iOS)
You can't cancel a Roku-billed subscription through the Roku iOS app. You have to use your phone's web browser, which feels a bit dated, but it works.
1 Open Your Web Browser
Launch Safari or any other browser on your iPhone. The Roku app itself doesn't let you manage subscriptions, which is a common frustration.
2 Go to the Roku Account Page
Type my.roku.com into the address bar and hit go. This will take you to the mobile version of the account portal.
3 Sign In to Your Account
Tap to sign in and enter your Roku email and password. You might have to deal with a captcha, so be ready for that.
4 Find and Manage Subscriptions
Once logged in, scroll until you find the 'Manage your subscriptions' link and tap it. It will display all your active subscriptions.
5 Cancel the Subscription
Find the service you want to stop paying for and tap 'Unsubscribe'. Confirm your decision on the next screen. Also, it's a good idea to double-check your Apple Subscriptions in your iPhone's Settings, just in case you subscribed through the App Store by mistake.
How to Cancel Roku on Android
To cancel on Android, you'll need to use a web browser. The process is identical to doing it on a desktop, just on a smaller screen.
1 Launch Your Browser
Open Chrome, Firefox, or whatever browser you use on your Android device. Like with iOS, the official Roku app is not helpful for this task.
2 Visit my.roku.com
Navigate to the Roku account login page at my.roku.com. Make sure you're on the official site.
3 Log In to Your Account
Enter your credentials to sign in. This is the same login you use for your Roku device.
4 Go to Your Subscriptions
After logging in, find the link for 'Manage your subscriptions'. It might be under an account menu or further down the page.
5 Unsubscribe and Confirm
Locate the subscription you wish to end and select 'Unsubscribe'. Follow the final confirmation steps. As a precaution, check your Google Play Store subscriptions to ensure the charge isn't coming from there instead.
Having Trouble Cancelling Your Roku Subscription?
It can be a real headache when things don't work as expected. Here are a few common issues and how to solve them:
- Can't Find the Subscription? If you're logged into your Roku account but don't see the subscription listed, you're probably not being billed by Roku. You might have signed up directly with the service (like on the HBO Max website) or through another provider like Apple, Google Play, or Amazon. Check your bank statement to see who is actually charging you.
- No 'Cancel' Button? This is another sign that Roku isn't managing the subscription. If it was purchased through a third party, Roku can't cancel it for you. You have to go to the source.
- Login Problems? If you can't log in, try resetting your password first. If that fails, clearing your browser's cache and cookies or using an incognito window can sometimes fix weird login glitches.
- Still Stuck? If you are certain Roku is billing you and none of these steps work, you'll have to contact Roku support directly. Be prepared for a potentially long wait.
Subscription Plans and Pricing (2025)
Roku itself is a platform, but it offers its own premium subscription for The Roku Channel. Prices for other services like Netflix or Hulu will vary as they are set by those companies.
Plan | Price (per month) | Details |
---|---|---|
The Roku Channel Premium | $12.99 | Provides access to a rotating library of premium content from partners like STARZ, AMC+, and SHOWTIME, all within The Roku Channel. Offers ad-free viewing for most on-demand content. |
How Pine AI Can Help You Cancel Your Roku Subscription
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Frequently Asked Questions about Roku
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.