Roku, which started way back in 2002, is the company behind those popular streaming sticks and TVs that give you access to, well, everything. It's the gateway, not the content itself. Maybe you're just tired of staring at the purple 'Roku City' screensaver and want to trim your budget. Subscriptions billed through Roku can range from $4.99 to over $74.99 a month, depending on how many services you've added. This guide covers canceling on your Desktop or Roku Device. By cutting just a few unused channels, you could save up to $500 a year. Let's get it done.
How to Cancel Roku Subscription on Desktop
This is probably the easiest way to cancel. Doing it on a computer means no fumbling with a remote. I tried this method, and it worked without any glitches, which was a pleasant surprise.
1 Go to my.roku.com
First, head over to the official Roku website. Simple enough.
2 Sign in to your account
Enter your email and password. If you forgot it, you'll have to go through the 'Forgot password?' process, which can be a bit of a pain.
3 Select 'Manage your subscriptions'
Once you're in, look for the section that says 'Manage your subscriptions'. It should be pretty easy to spot.
4 Find the subscription to cancel
You'll see a list of all the active channel subscriptions billed through Roku. Find the one you're tired of paying for.
5 Click 'Unsubscribe'
Next to the subscription, you'll see an option to 'Unsubscribe'. Click it. This is the point of no return.
6 Confirm the cancellation
Roku will ask if you're sure and show you the date your subscription will officially end. Confirm it, and you're done. You should get an email confirming it, but I'd double-check the subscription page just to be sure.
How to Cancel Roku Subscription on Roku Device
You can also cancel directly from your TV, which is convenient if you're already on the couch. Just make sure you have your remote handy.
1 Press the Home button
Grab your remote and hit the button with the little house icon to get back to the main screen.
2 Highlight the channel
Using the arrow keys, navigate to the channel app you want to cancel. Don't open it, just highlight it.
3 Press the Star (*) button
This is the key step. Press the Star button (*) on your remote. A little options menu will pop up on the side of the screen.
4 Select 'Manage subscription'
From the options menu, select 'Manage subscription'. If you don't see this option, it's a huge red flag. It means you didn't subscribe through Roku, and you'll have to cancel directly with the service provider (like on Netflix's or Hulu's website).
5 Choose 'Cancel subscription'
Now you'll see the option to 'Cancel subscription'. Select it. It might give you a final offer to try and keep you, just ignore it.
6 Confirm you want to cancel
A final confirmation screen will appear. Confirm the cancellation, and that's it. The channel will still work until your current billing period is over.
Cancel Roku Subscription with Live Chat
Roku funnels most support through its website. You can access their live chat by going to the support.roku.com page, navigating through the help topics (e.g., 'Account, payments & subscriptions'), and then selecting the option to chat. Response times can vary, so be prepared to wait a bit.
Before you cancel, know this: Roku does not offer prorated refunds. If you cancel a subscription, you can continue to use it until the end of your current billing cycle. Also, canceling a subscription through Roku only works if you were billed by Roku. If you signed up directly on a service's website (like Netflix.com), you have to cancel there. Your Roku account itself won't be deleted, just the subscription.
Roku Plans and Pricing 2025
| Plan/Service | Price (per month) | Details |
|---|---|---|
| Roku Platform | Free | The Roku operating system and channel store are free to use after you buy a device. You only pay for the individual premium channels you subscribe to. |
| Example: Netflix | ~$6.99 - $22.99 | Billed through Roku, you get standard Netflix access. The price depends on the tier (with ads, basic, standard, premium). |
| Example: Hulu | ~$7.99 - $17.99 | Billed through Roku, gives you access to Hulu's library. Price varies for ad-supported vs. no-ads plans. |
| Example: Max | ~$9.99 - $19.99 | Billed through Roku for access to Max. Tiers include options with ads, ad-free, and 4K streaming. |
| Other Channels | Varies | Prices for channels like Paramount+, Starz, or AMC+ are set by the providers but can be conveniently billed through your Roku account. |
Frequently Asked Questions about Roku
Can I unsubscribe from Roku anytime?
Can I get a refund from Roku if I forgot to cancel?
How do I know my Roku subscription is cancelled?
How long does it take for Roku to cancel?
What else should I know before I cancel my Roku subscription?
How do I raise a complaint to Roku?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
