Maybe you signed up for Love Island and forgot to leave the villa. It happens. ITV, the British broadcaster established in 1955, offers ad-free streaming via ITVX Premium for roughly $7.50 to $75 annually. You can cancel on iOS, Android, or desktop to save up to $75 this year. Visit ITV to manage your account. Recent Trustpilot data highlights a "Bad" rating, with users citing "technical glitches" and "billing errors" as top frustrations. Pissed Consumer reports over 200 complaints recently, mostly about being charged after cancelling. With recent app crashes trending online, it is time to cut the cord.
How to Cancel ITV on iPhone (iOS)
If you subscribed via the App Store, you must cancel through Apple. Deleting the app does nothing.
1 Open Settings
Tap the Settings app on your iPhone home screen. It is the grey gear icon.
2 Tap Your Name
Click on your Apple ID name at the very top of the list.
3 Select Subscriptions
Tap Subscriptions. If you do not see it, check under 'Media & Purchases' instead.
4 Find ITV or ITVX
Scroll through the list to find ITV or ITVX. Tap it.
5 Cancel Subscription
Tap Cancel Subscription. You might have to confirm this choice. If you only see 'Renew Subscription', it is already cancelled.
How to Cancel ITV on Android
Android users often get stuck here. Make sure you are signed into the correct Google account used for the purchase.
1 Open Google Play Store
Launch the Google Play Store app on your device.
2 Tap Profile Icon
Click your profile picture in the top right corner.
3 Payments & Subscriptions
Select Payments & subscriptions, then tap Subscriptions.
4 Select ITV
Find ITV or ITVX in the list and tap on it.
5 Cancel Subscription
Tap Cancel subscription at the bottom. Follow the on-screen instructions to confirm.
How to Cancel ITV on Desktop or Laptop
This method works best if you paid directly with a credit card on their site. If you used a third party, they will just redirect you.
1 Visit ITVX Website
Go to the ITVX website and Log In to your account.
2 Access Manage Account
Click your profile icon or name in the top navigation bar and select Manage Account.
3 Check Your Plan
Look for the Manage Payment or Subscription section. It usually hides near the bottom.
4 Cancel Premium
Click Cancel Premium. You will likely face a few screens trying to convince you to stay. Keep clicking continue or cancel.
What is ITV Cancellation Policy
ITV allows you to cancel your ITVX Premium subscription at any time, but the cancellation only stops future billing. You will not get your money back for the current month or year. You keep access to ad-free content until your current billing period ends. Users on Trustpilot frequently complain that cancelling less than 24 hours before renewal results in an unwanted charge. It is strict. No refunds for partial usage.
Having Trouble Cancelling Your ITV Subscription?
Struggling to find the button? You are not alone.
- Check Third-Party Billing: Did you sign up via Amazon Prime Video or Roku? You must cancel through those platforms, not the ITV website.
- Use a Desktop: The mobile site is notoriously glitchy. We tested it, and the 'Manage Account' page often fails to load on phones.
- Clear Cache: Sometimes the browser holds onto old data. Clear your cookies or try Incognito mode.
- Contact Support: If the button is missing, email their support. It takes time, but it creates a paper trail.
Subscription Plans and Pricing (2025)
| Plan | Price (Approx USD) | Details |
|---|---|---|
| ITVX Free | $0.00 | Includes ads, standard definition, full library access. |
| ITVX Premium Monthly | ~$7.50/mo | Ad-free, download shows, BritBox included. |
| ITVX Premium Annual | ~$75.00/yr | Ad-free, download shows, BritBox included. Saves money over monthly. |
How Pine AI Can Help You Cancel Your ITV Subscription
Streaming costs are rising across the board in 2025, and paying for British TV you rarely watch is a waste. Pine AI makes cancelling ITV simple and permanent.
-
Step 1: Let's get started to cancel ITV Simply tell us that you want to cancel your subscription with ITV, we'll ask for some account details to get started.
-
Step 2: Pine gets to work We navigate the confusing clicks, wait on hold, and handle the awkward conversations to ensure it's actually cancelled. We don't just suggest it; we finish it.
-
Step 3: You're free from ITV The payments stop and you get your time back. No "retention offers," no run-around, just a confirmed "one-and-done" result.
Frequently Asked Questions about ITV
Can I unsubscribe from ITV anytime?
Can I get a refund from ITV if I forgot to cancel?
How do I know my ITV subscription is cancelled?
How long does it take for ITV to cancel?
What else should I know before I cancel my ITV subscription?
How do I raise a complaint to ITV?
How does Pine AI work with ITV to cancel my subscription?
