ITV, a British TV network founded way back in 1955, runs the streaming service ITVX. Maybe you signed up to watch all the drama on Love Island and now you're done. It happens. With subscription prices ranging from $7.99 to $79.99, you can save up to $79.99 a year by cancelling a service you don't use. This guide covers how to cancel on your desktop, iOS, or Android device without the headache. Let's get that money back in your pocket.
How to Cancel ITV Subscription on Desktop
This is probably the most direct way to cancel. You do it right on the ITVX website. Just make sure you remember your password.
1 Log Into Your ITVX Account
First, head over to the ITVX website and log into your account. The login button is usually at the top right. Sometimes the page can be a bit slow, so give it a second.
2 Navigate to Your Account
Click on your profile icon (it looks like a little person) at the top of the page. A dropdown menu will appear. From there, select 'Manage Account'.
3 Find Your Subscription Details
In your account section, look for a tab or link that says 'Subscription' or 'Manage Subscription'. This is where they hide the important stuff. It might take a moment to find.
4 Select the Cancel Option
You should see your current plan details. Look for a button or link that says 'Cancel Subscription' or 'Turn off auto-renew'. Click it. They might ask you why you're leaving. You don't have to give a real reason.
5 Confirm Your Cancellation
Follow any final prompts to confirm the cancellation. You should get an email confirming that your subscription has been cancelled. Don't delete that email. Keep it just in case.
How to Cancel ITV Subscription on iOS
If you signed up on your iPhone or iPad, you have to cancel through Apple, not ITV. It's a common point of confusion, so don't feel bad if you were looking in the wrong place.
1 Open Your iPhone/iPad Settings
Don't bother looking in the ITVX app. Apple handles this. Open the 'Settings' app on your iPhone or iPad.
2 Tap Your Apple ID
Tap on your name and Apple ID at the very top of the Settings screen.
3 Go to Subscriptions
On the next screen, tap on 'Subscriptions'. You'll see a list of all your active and expired app subscriptions.
4 Select the ITVX Subscription
Find ITVX in the list and tap on it. It's usually under the 'Active' section.
5 Tap 'Cancel Subscription'
Tap the 'Cancel Subscription' button at the bottom. You'll have to confirm it one last time. Your subscription will now be set to expire at the end of the current billing period.
How to Cancel ITV Subscription on Android
Just like with Apple, if you subscribed through the Google Play Store, that's where you need to go to cancel. The ITVX app won't have the cancel button.
1 Open the Google Play Store
Open the Google Play Store app on your Android device. Make sure you're signed into the correct Google Account you used to subscribe.
2 Tap Your Profile Icon
Tap on your profile icon in the top-right corner of the screen.
3 Select 'Payments & subscriptions'
From the menu that pops up, select 'Payments & subscriptions'.
4 Tap on 'Subscriptions'
Tap on 'Subscriptions'. This will show you all the subscriptions managed by your Google account.
5 Find ITVX and Cancel
Find ITVX in the list and tap on it. Then, at the bottom of the next screen, tap 'Cancel subscription' and follow the instructions.
Cancel ITV Subscription with email
ITV pushes everyone towards its online help forms. You can submit a request through their 'Contact Us' page on the ITVX help site. Select the options related to subscriptions and billing. Expect a response within 48-72 hours, but honestly, it can sometimes take longer. This is a last resort, it's much faster to cancel it yourself online.
Before you cancel, know this: ITVX won't give you a refund for any unused time. If you cancel a day after your monthly or yearly renewal, that money is gone. You will, however, keep access to ITVX Premium until the end of your current billing cycle. Also, your user data isn't immediately deleted, but your watch history and preferences will be there if you decide to come back.
ITV Plans and Pricing 2025
| Plan | Price (USD) | Details |
|---|---|---|
| ITVX Free | $0 | Access thousands of hours of content, but you have to watch ads. Live TV is included. |
| ITVX Premium | $7.99/month or $79.99/year | No ads (except on live TV), allows you to download shows to watch offline, and includes access to the entire BritBox library. |
Frequently Asked Questions about ITV
Can I unsubscribe from ITV anytime?
Can I get a refund from ITV if I forgot to cancel?
How do I know my ITV subscription is cancelled?
How long does it take for ITV to cancel?
What else should I know before I cancel my ITV subscription?
How do I raise a complaint to ITV?
Chloe Anne-Bennett
Streaming & Entertainment Editor
Chloe Anne-Bennett is the Streaming & Entertainment Editor at Pine AI. Chloe is a leading voice on the business of streaming, entertainment and the evolving landscape of digital media. Before contributing to Pine AI, Chloe was an entertainment correspondent for a major news outlet, where she reported on everything from box office trends to the impact of streaming services on traditional media. At Pine AI, Chloe leverages her deep industry knowledge to provide our readers with insightful analysis of the latest trends, helping them make sense of their subscriptions and where to hit the sweet spots in how to handle customer service reps.
