Fresh Direct has been delivering groceries in the New York City area since 1999, becoming a go-to for anyone trying to avoid crowded stores. But maybe that DeliveryPass subscription isn't worth it anymore. With everyone on TikTok talking about 'loud budgeting,' that annual fee might be better spent elsewhere. This guide covers canceling on your desktop or mobile device. Your DeliveryPass costs between $79 and $129, so canceling could save you up to $129 a year. It's one of those things where you sign up for convenience, and then suddenly realize you've been paying for a year without even noticing the charge on your credit card.
How to Cancel Fresh Direct on iPhone (iOS)
Canceling your Fresh Direct DeliveryPass on an iPhone is done through the app itself, not your Apple Subscriptions. It's a few taps, but the option can be buried.
1 Open the Fresh Direct App
Find and tap the Fresh Direct app icon on your iPhone's home screen to open it.
2 Access Your Account
Tap on the Account icon, which is usually located in the bottom navigation bar. You might need to sign in if you aren't already.
3 Find DeliveryPass Settings
In the Account menu, look for a section labeled DeliveryPass. Tap on it to open your subscription details.
4 Manage Your Subscription
You should see an option like Manage DeliveryPass or Subscription Settings. This is where the cancellation link is hidden. Honestly, it can be a bit tricky to spot.
5 Cancel Auto-Renewal
Select the option to Cancel Auto-Renewal or End Membership. Fresh Direct will likely ask for a reason. Follow the final prompts to confirm the cancellation. Make sure you get to a confirmation screen.
How to Cancel Fresh Direct on Android
Just like with iOS, you cancel directly inside the Fresh Direct Android app. It's not managed through the Google Play Store, which confuses a lot of people.
1 Launch the Fresh Direct App
Open the Fresh Direct app from your app drawer or home screen.
2 Go to Your Account
Tap the Account tab, typically found at the bottom right of the screen. Log in with your credentials if prompted.
3 Navigate to DeliveryPass
Within the Account section, find and select the DeliveryPass option to view your membership status.
4 Find the Cancellation Option
Look for a link or button that says Manage DeliveryPass. This will take you to the page where you can control your subscription's auto-renewal.
5 Confirm Cancellation
Choose the option to Turn Off Auto-Renewal or Cancel Membership. You'll have to go through a couple of confirmation steps. Keep clicking until you see a message confirming your DeliveryPass will not renew.
How to Cancel Fresh Direct on Desktop or Laptop
Using a desktop is often the easiest way to cancel, as all the options are usually more visible than on the mobile app.
1 Visit the Fresh Direct Website
Open your web browser and go to the official Fresh Direct website. Click Sign In at the top right corner and enter your login details.
2 Access Your Account Details
Once logged in, hover over your name at the top right of the page and click on Your Account from the dropdown menu.
3 Locate DeliveryPass Management
On your account page, find the DeliveryPass section. Click on the Manage DeliveryPass link. This is the most direct way to get to the cancellation page.
4 Turn Off Automatic Renewal
You will see details about your current plan. Look for an option to Turn Off Automatic Renewal. This is how Fresh Direct phrases their cancellation. It's a bit confusing, but that's the button you want.
5 Complete the Cancellation
Follow the on-screen instructions to confirm your choice. The website will likely present you with an offer to stay. Decline it and finalize the cancellation. You should receive a confirmation email shortly after.
Cancel Fresh Direct by Phone
If you're struggling with the online process, you can call Fresh Direct customer service to cancel your DeliveryPass.
- Phone Number: 1-866-283-7374
- Hours of Operation: Typically available 7 days a week, but check their website for the most current hours.
When you call, have your account information ready. State clearly that you want to cancel your DeliveryPass and turn off auto-renewal. Ask the representative for a confirmation email or number for your records.
Before You Cancel: What You Should Know
- No Prorated Refunds: Fresh Direct's policy states they do not offer refunds for partially used DeliveryPass periods. If you cancel, you can continue using the service until the end of your current billing cycle.
- Pausing Your Plan: In some cases, you may be able to pause your deliveries or account. This is a good option if you're just going on vacation, but it won't stop your DeliveryPass from renewing unless you specifically cancel it.
- Data Retention: Your account and order history will remain with Fresh Direct even after you cancel your DeliveryPass. This allows you to place pay-as-you-go orders or easily reactivate your pass later.
Having Trouble Cancelling Your Fresh Direct Subscription?
Sometimes things just don't work. If you're running into issues, here are a few things to try:
- Use a Desktop Browser: The website is often more reliable than the mobile app for account management. Try canceling from a computer if the app is giving you trouble.
- Clear Cache and Cookies: Old data stored in your browser can cause glitches. Clear your browser's cache and cookies, then try logging in again.
- Try Incognito Mode: Open an incognito or private browsing window. This prevents extensions from interfering with the website's scripts.
- Check Your Login: Make sure you are logged into the correct account that has the active DeliveryPass subscription.
- Call Them Directly: When all else fails, calling customer service is the most direct way to get it done. The website might be buggy, but a human agent can process the cancellation for you.
Subscription Plans and Pricing (2025)
| Plan Name | Price (USD) | Billing Cycle | Details |
|---|---|---|---|
| DeliveryPass | $129 | Annually | Unlimited free deliveries on orders over $30, exclusive time slots, and special discounts. The best value for frequent shoppers. |
| DeliveryPass | $79 | 6 Months | Same benefits as the annual plan, but with a shorter commitment period. Good for seasonal shoppers or trying out the service. |
| Pay-As-You-Go | Varies | Per Order | No subscription fee. A delivery fee is charged for each order, which can range from $5.99 to $15.99 depending on location and order size. |
How Pine AI Can Help You Cancel Your Fresh Direct Subscription
Tired of navigating confusing menus just to cancel a subscription? Let Pine AI handle it. We can cancel your Fresh Direct DeliveryPass for you, quickly and securely. Save time, avoid unwanted charges, and let us deal with the hassle. Get started in just a few clicks.
Frequently Asked Questions about Fresh Direct
Can I unsubscribe from Fresh Direct anytime?
Can I get a refund from Fresh Direct if I forgot to cancel?
How do I know my Fresh Direct subscription is cancelled?
How long does it take for Fresh Direct to cancel?
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Sophia Rodriguez
Food & Meal Prep Content Editor
Sophia Rodriguez, a former chef with a degree in Nutrition, has worked with leading meal kit companies to improve ingredient sourcing. She is the Food & Meal Prep Content Editor at Pine AI, where she develops step-by-step guides on food planning, grocery subscriptions, and kitchen efficiency tools. With over a decades experience in the culinary industry and nutrition-focused research, Sophia now specialises in helping readers save time, reduce food waste, and get the most value from meal prep services.
