Coupang, established in 2010, dominates South Korean e-commerce with its Rocket Wow service. However, with subscription pricing jumping to roughly $5.80 monthly, users are feeling the pinch. You could save nearly $70 a year by cancelling on iOS, Android, or desktop. Visit Coupang to manage your account. Much like the online uproar over recent streaming service price hikes, Coupang faced backlash for increasing fees by 58%. Pissed Consumer notes over 200 complaints in the last 3 years, frequently flagging "poor customer service" and "technical support" glitches. If you are done with the confusing menus, here is how to get out.
How to Cancel Coupang on iPhone (iOS)
Cancelling on the iPhone app is usually the fastest method, though the buttons are often intentionally hard to find.
1 Open the Coupang App
Launch the Coupang app on your iPhone. Make sure you are logged into the account you want to cancel. The interface can be cluttered, so ignore the banner ads.
2 Go to My Coupang
Tap the My Coupang icon located at the bottom of the screen. It looks like a little person avatar. This is where they hide all the account settings.
3 Select Rocket Wow Membership
Scroll down until you see the Rocket Wow Membership section. Tap on it to view your subscription details. You might have to scroll past your recent order history.
4 Locate the Cancel Button
Scroll to the very bottom of the page. Coupang often makes the cancellation button small, grey, or text-only to make you miss it. Tap Cancel Membership or the Korean equivalent if your app language is not set correctly.
5 Confirm Cancellation
They will try to keep you with a "benefits you will lose" popup. Ignore the guilt trip and confirm your choice by tapping the button that says I still want to cancel.
How to Cancel Coupang on Android
The Android process mirrors the iOS one, but users report the app can be laggy when trying to load the cancellation page.
1 Launch App and Login
Open the Coupang app on your Android device. Ensure you are signed in.
2 Access Account Settings
Tap the My Coupang tab at the bottom navigation bar. It is usually the middle or far right icon depending on your app version.
3 Manage Membership
Find the Rocket Wow Membership button in the menu list. It usually has a rocket icon next to it.
4 Initiate Cancellation
Scroll all the way down. Look for a text link or button that says Terminate Membership or Cancel. It is often designed to blend into the background.
5 Finalize the Process
You will see a retention page offering you reasons to stay. Scroll past this and tap the confirmation button to end the service. Keep clicking until you see a confirmation message.
How to Cancel Coupang on Desktop
Using a desktop is often easier if you do not read Korean, as browser translation extensions work better here than in the app.
1 Visit the Website
Go to the Coupang website and log in with your credentials. Using a desktop browser like Chrome is helpful if you need to use translation tools.
2 Go to My Coupang
Click on My Coupang in the top right corner of the homepage.
3 Select Rocket Wow Management
On the left sidebar or main dashboard, look for Rocket Wow Membership Management. Click it.
4 Click Cancel
Scroll to the bottom of the membership details section. Click the Cancel button. It is usually located at the very bottom left or right.
5 Reject Offers and Confirm
A popup will appear asking if you are sure. Click Cancel Anyway to finalize the process.
What is Coupang Cancellation Policy
Coupang allows you to cancel your Rocket Wow membership at any time. If you cancel in the middle of a billing cycle, you typically retain access to benefits like free shipping and Rocket Fresh until the cycle ends. However, do not expect a pro-rated refund for the days you did not use. Once the payment is processed, that money is generally gone. Users on forums frequently complain that if you cancel on the day of renewal, getting that charge reversed is a nightmare that involves fighting with chat bots.
Before You Cancel Coupang: What You Should Know
Will I get a refund?
Generally, no. Coupang operates on a prepaid model for the month. You stop future charges, but the current month is paid for.
What about my data?
Cancelling the subscription does not delete your account or purchase history. Your data remains on their servers unless you delete the entire Coupang account.
Best time to cancel?
At least 24 hours before your renewal date. Their system can be slow to update, and you do not want to get hit with another $5.80 charge because you waited until 11:59 PM.
Having Trouble Cancelling Your Coupang Subscription?
If the buttons are not working or the app keeps crashing when you try to leave, try these fixes:
- Switch to Desktop: The mobile app is notorious for hiding cancellation buttons or having "glitches" on the final confirmation screen. Try a laptop.
- Check Language Settings: Sometimes the "Cancel" button text does not translate properly. Look for the button in the same position as the screenshots or use a translation app on your phone screen.
- Contact Support: If all else fails, use the customer service chat. Be prepared for a wait.
Subscription Plans and Pricing (2025)
| Plan Name | Monthly Price (Est. USD) | Key Features |
|---|---|---|
| Rocket Wow | ~$5.80 / month | Free shipping, Rocket Fresh (grocery), Free returns (30 days), Coupang Play access |
Note: Prices fluctuate based on the KRW/USD exchange rate.
How Pine AI Can Help You Cancel Your Coupang Subscription
With the recent 58% price hike for Rocket Wow membership causing frustration globally, now is the perfect time to evaluate if you really need that free shipping. Pine AI makes the breakup process instant and painless.
Step 1: Let's get started to cancel Coupang Simply tell us that you want to cancel your subscription with Coupang, and we will ask for some account details to get started.
Step 2: Pine gets to work We navigate the confusing clicks, wait on hold, and handle the awkward conversations to ensure it is actually cancelled. We do not just suggest it; we finish it.
Step 3: You're free from Coupang The payments stop and you get your time back. No "retention offers," no run-around, just a confirmed "one-and-done" result.
Frequently Asked Questions about Coupang
Can I unsubscribe from Coupang anytime?
Can I get a refund from Coupang if I forgot to cancel?
How do I know my Coupang subscription is cancelled?
How long does it take for Coupang to cancel?
What else should I know before I cancel my Coupang subscription?
How do I raise a complaint to Coupang?
How does Pine AI work with Coupang to cancel my subscription?
